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Advertising Effectiveness In Indian Context: A study in Low Involvement Product Category Advertising Effectiveness In Indian Context: A study in Low Involvement Product Category by Brajesh Kumar,Gouranga Patra

Advertising Effectiveness In Indian Context: A study in Low Involvement Product Category

by Brajesh Kumar,Gouranga Patra


ISBN 13: 9783848423484

Format: Paperback (268 pages)
Publisher: LAP LAMBERT Academic Publishing
Published: 14 Mar 2012

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